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Textbook of salesmanship / Frederick A. Russell, Frank Herman Beach, and Richard H. Buskirk

By: Russell, Frederick A [author]Contributor(s): Beach, Frank Herman [co-author] | Buskirk, Richard H [co-author]Material type: Text

TextPublication details: New York : McGraw-Hill, c1978Edition: TENTH EDITIONDescription: x, 546 pages : illustrations ; 25 cmISBN: 0070543364Subject(s): SALES | SALESMANSHIPLOC classification: HF 5438.25 .R87 1978

Contents:

Part One. Introduction -- Part Two. Preparation for Selling -- Part Three. The Selling Process -- Part Four. The Persuader as A Person.

Summary: In the preface to the ninth edition we related that there had been a call made by a keynote speaker at the 1971 meeting of the American Marketing Association for more attention to the development of selling skills in our educational pro-grams. It has been particularly satisfying to note a resurgence of interest in the teaching of selling in our educational institutions. Student enrollments in selling courses are up significantly.

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Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	LRC - Annex	National University - Manila	Marketing Management	Relegation Room	GC HF 5438.25 .R87 1978 (Browse shelf (Opens below))	Available		NULIB000005955

Includes index.

Part One. Introduction -- Part Two. Preparation for Selling -- Part Three. The Selling Process -- Part Four. The Persuader as A Person.

In the preface to the ninth edition we related that there had been a call made by a keynote speaker at the 1971 meeting of the American Marketing Association for more attention to the development of selling skills in our educational pro-grams. It has been particularly satisfying to note a resurgence of interest in the teaching of selling in our educational institutions. Student enrollments in selling courses are up significantly.

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