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Retailing / Dale M. Lewison and M. Wayne DeLozier

By: Lewison, Dale M, authorContributor(s): DeLozier, M. Wayne [author]Material type: Text

TextPublication details: Columbus, Ohio : Merril Pub. Co., c1986Edition: Second EditionDescription: xvi, 780 pages : color illustrations ; 26 cmISBN: 0675204747Subject(s): RETAIL TRADE | RETAILING -- MANAGEMENTLOC classification: HF 5429 .L49 1986

Contents:

Part One. Discovering The World of Retailing -- Part Two. Environmental Scan: Analyzing The Environments of Retailing -- Part Three. Appraising The Retailer's Resources -- Part Four. Market Selection: Evaluating Retail Markets -- Part Five. Retail Mix Management: Implementing The Retailing Mix -- Part Six. Retail Careers: Evaluating Employment Opportunities.

Summary: Courses in retailing have never been stronger offerings than they are now. The popularity of courses such as retailing can be attributed to several factors, not the least of which is the job-oriented student. With the sellers' market of the '60s and '70s turning into the buyers' market of the '80's, students today are primarily concerned with getting a good job. The need for courses that enhance their chances of finding entry-level management positions goes a long way to explain the increases in course offerings and enrollments in retailing courses.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Marketing Management	Relegation Room	GC HF 5429 .L49 1986 (Browse shelf (Opens below))	Available		NULIB000005964

Browsing National University - Manila shelves, Shelving location: Relegation Room, Collection: Marketing Management Close shelf browser (Hides shelf browser)

Previous			No cover image available		No cover image available	No cover image available		Next
Previous	GC HF 5343 .P75 1988 Business /	GC HF 5351 .G56 1972 Business : its nature and environment : an introduction /	GC HF 5420 .B47 1981 Understanding and motivating the manufacturers' agent /	GC HF 5429 .L49 1986 Retailing /	GC HF 5547 .C54 1972 Management : a systems approach/	GC HF 5719 .I23 1985 Modern business report writing /	GC HF 5721 .S53 1984 Writing business letters with a personal touch /	Next

Includes index.

Courses in retailing have never been stronger offerings than they are now. The popularity of courses such as retailing can be attributed to several factors, not the least of which is the job-oriented student. With the sellers' market of the '60s and '70s turning into the buyers' market of the '80's, students today are primarily concerned with getting a good job. The need for courses that enhance their chances of finding entry-level management positions goes a long way to explain the increases in course offerings and enrollments in retailing courses.

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