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Marketing corporate image : the company as your number one product / James R. Gregory and Jack G. Wiechmann

By: Gregory, James R [author]Contributor(s): Wiechmann, Jack G [co-author]Material type: Text

TextPublication details: Illinois : NTC Business Books, 1998Edition: Second editionDescription: xiii, 274 pages : illustrations ; 25 cmISBN: 0-8442-3307-2Subject(s): CORPORATE IMAGELOC classification: HD 59.2 .G74 1998

Contents:

Image : leading edge of corporate strategy -- Establishing favorable market position : building public awareness and acceptance -- Preselling target markets : image and brand - the inseparable duo -- Impacting the financial community : changing investor expectations -- Advocacy advertising : presenting the company's position on key issues -- Managing a crisis : frontline defense when the world falls apart -- Retaining quality employees : using image to recruit and keep the best -- One important reminder : we are not alone

Summary: The subject of this book is the use of image programs - corporate advertising in particular but not exclusively - to help enhance corporate reputation.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Marketing Management	General Circulation	GC HD 59.2 .G74 1998 (Browse shelf (Opens below))	c.1	Available		NULIB000016345

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	GC B 132.Y6 .M43 [2016] Self-discipline for entrepreneurs : how to develop and maintain self-discipline as an entrepreneur /	GC HD 59.2 .G74 1998 Marketing corporate image : the company as your number one product /	GC HD 31 .G75f 2014 Fundamentals of management /	GC HD 59 .S363 2015 Effective implementation in practice : integrating public policy and management /	GC HD 59 .S64 2014 The PR masterclass : how to develop a public relations strategy that works /	Next

Includes index.

The subject of this book is the use of image programs - corporate advertising in particular but not exclusively - to help enhance corporate reputation.

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