Streetwise meeting and event planning : from trade shows and conventions to fundraisers and galas--everything you need for a successful business event / Joe LoCicero
Material type:
TextPublication details: Avon, Massachusetts : Adams Business Media, c2008Description: xi, 353 pages : 24 cmISBN: 9781598692716Subject(s): BUSINESS MEETINGS -- PLANNING | SPECIAL EVENTS -- PLANNING | ADVERTISING -- PLANNING | SALES PROMOTION -- PLANNING | MARKETING -- PLANNINGLOC classification: HF 5734.5 .L63 2008
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| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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National University - Manila | National University - Manila | Hospitality Management | General Circulation | GC HF 5734.5 .L63 2008 (Browse shelf (Opens below)) | c.1 | Available | NULIB000013041 |
Includes bibliographical references and index.
Part 1. What's in an Event? -- Part Two. Routine Events: The Simple Can Be Sublime -- Part Three. Conventions, Conferences and Expos -- Part Four. Special and Social Events -- Part Five. Events and Ideas with a Marketing Edge -- Part Six. Attracting and Keeping Audiences and Customers.
Offers readers insider secrets for organising a successful event including budgeting and scheduling, staffing an event, choosing the appropriate venue and theme, negotiating with vendors, and obtaining media coverage. Whether it's a grand opening, or a non-profit church fundraiser, this work provides the tools needed to organise an event.
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