NU Learning Resource Center OPAC catalog › Details for: Marketing a simplified approach : text and cases /

Normal view MARC view ISBD view

Marketing a simplified approach : text and cases / Zenaida S. Diola and Edgar M. Tichepco

By: Diola, Zenaida S [author]Contributor(s): Tichepco, Edgar M [co-author]Material type: Text

TextPublication details: Quezon City : C&E Publishing, Inc., c2009Description: xii, 196 pages ; 22 cmISBN: 9789715848633Subject(s): MARKETINGLOC classification: HF 5415 .D56 2009

Contents:

Part 1. An Overview -- Part 2.The First P: Product -- Part 3. The Second P: Price -- Part 4. The Third P: Place -- Part 5. The Fourth P: Promotion.

Summary: Marketing is one of the most interesting subjects in the field of business, covering various topics such as the challenges of product innovation, rudiments of price-setting, choice of marketing channels and intermediaries, and availability and effectiveness of different promotional techniques and media.

Item type:

Books

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 3 )
Title notes ( 3 )
Comments ( 0 )

Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Books	LRC - Annex II	National University - Manila	Marketing Management	Filipiniana	FIL HF 5415 .D56 2009 c.1 (Browse shelf (Opens below))	c.1	Available	NULIB000000662
Books	LRC - Annex II	National University - Manila	Marketing Management	Filipiniana	FIL HF 5415 .D56 2009 c.2 (Browse shelf (Opens below))	c.2	Available	NULIB000006613
Books	LRC - Annex II	National University - Manila	Marketing Management	Filipiniana	FIL HF 5415 .D56 2009 c.3 (Browse shelf (Opens below))	c.3	Available	NULIB000006614

Browsing National University - Manila shelves, Shelving location: Filipiniana, Collection: Marketing Management Close shelf browser (Hides shelf browser)

Previous								Next
Previous	FIL HF 5415 .A44 1991 Elements of marketing /	FIL HF 5415 .B34 2014 c.1 Marketing basics : a modular approach /	FIL HF 5415 .B34 2014 c.2 Marketing basics : a modular approach /	FIL HF 5415 .D56 2009 c.1 Marketing a simplified approach : text and cases /	FIL HF 5415 .D56 2009 c.2 Marketing a simplified approach : text and cases /	FIL HF 5415 .D56 2009 c.3 Marketing a simplified approach : text and cases /	FIL HF 5415 .G57 1999 Marketing plan : building the profitable preferred brand /	Next

Includes bibliographical references.

Part 1. An Overview -- Part 2.The First P: Product -- Part 3. The Second P: Price -- Part 4. The Third P: Place -- Part 5. The Fourth P: Promotion.

Marketing is one of the most interesting subjects in the field of business, covering various topics such as the challenges of product innovation, rudiments of price-setting, choice of marketing channels and intermediaries, and availability and effectiveness of different promotional techniques and media.

There are no comments on this title.

to post a comment.