Strategic management: concepts and cases / Fred D. David

By: David, Fred D [author]Material type: TextTextPublication details: Singapore : Prentice Hall, c2009Edition: Twelfth editionDescription: 326 pages : illustrations ; 27 cmISBN: 9789810697013Subject(s): STRATEGIC MANAGEMENT | STRATEGIC PLANNINGLOC classification: HD 30.28 .D38 2009
Contents:
Part I : Overview -- Chapter 1 : The Nature of strategic management -- Part 2 : Strategic formulation -- Chapter 2 : Formulating the business vision and mission -- Chapter 3 : Making an external assessment -- Chapter 4 : Making an internal assessment -- Chapter 5 : Placing strategies into action -- Chapter 6 : Understanding strategy analysis and choice -- Part 3 : Strategy implementation -- Chapter 7 : Dealing with management and operations issues -- Chapter 8 : Dealing with marketing, finance/accounting, R&D, and MIS issues -- Part 4 : Strategy evaluation -- Chapter 9 : Reviewing, evaluating and controlling strategy -- Part 5 : Strategic management case analysis
Summary: This edition continues to offer many special time-tested features and content that have made this text so successful for nearly twenty years.
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Annex II
National University - Manila
Gen. Ed. - CBA General Circulation GC HD 30.28 .D38 2009 (Browse shelf (Opens below)) c.1 Available NULIB000000715

Part I : Overview -- Chapter 1 : The Nature of strategic management -- Part 2 : Strategic formulation -- Chapter 2 : Formulating the business vision and mission -- Chapter 3 : Making an external assessment -- Chapter 4 : Making an internal assessment -- Chapter 5 : Placing strategies into action -- Chapter 6 : Understanding strategy analysis and choice -- Part 3 : Strategy implementation -- Chapter 7 : Dealing with management and operations issues -- Chapter 8 : Dealing with marketing, finance/accounting, R&D, and MIS issues -- Part 4 : Strategy evaluation -- Chapter 9 : Reviewing, evaluating and controlling strategy -- Part 5 : Strategic management case analysis

This edition continues to offer many special time-tested features and content that have made this text so successful for nearly twenty years.

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