Strategic management : planning for domestic and global competition / John A. Pearce II and Richard B. Robinsons Jr.

By: Pearce II, John A [author]Contributor(s): Robinson, Richard B [co-author]Material type: TextTextPublication details: New York : McGraw Hill Education, c2015Edition: Fourteenth editionDescription: xxi, 450 pages [with various pagination] : illustrations ; 27 cmISBN: 9780077862510Subject(s): STRATEGIC PLANNING | LOC classification: HD 30.28 .P43 2015
Contents:
Overview of strategic management -- Strategy formulation -- Strategy implementation, control, and innovation -- Cases
Summary: Offers contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field. This title has emphasis on planning for domestic and global competition in a global economy that is integral to strategic decision in even the smallest business or organisation on Main Street.
Item type: Books
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Annex II
National University - Manila
Gen. Ed. - CBA General Circulation GC HD 30.28 .P43 2015 (Browse shelf (Opens below)) c.1 Available NULIB000011129

Includes index.

Overview of strategic management -- Strategy formulation -- Strategy implementation, control, and innovation -- Cases

Offers contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field. This title has emphasis on planning for domestic and global competition in a global economy that is integral to strategic decision in even the smallest business or organisation on Main Street.

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