Special events : the roots and wings of celebration / Joe Jeff Goldbatt
Material type:
TextSeries: The Wiley event management seriesPublication details: Hoboken : John Wiley & Sons, c2008Edition: Fifth editionDescription: xxix, 498 pages : illustrations ; 25 cmISBN: 9780471738312Subject(s): SPECIAL EVENTS -- MANAGEMENTLOC classification: GT 3405 .G65 2008
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National University - Manila | National University - Manila | Hospitality Management | General Circulation | GC GT 3405 .G65 2008 (Browse shelf (Opens below)) | c.1 | Available | NULIB000000752 |
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| GC GT 3405 .F69 2014 Doing events research : from theory to practice / | GC GT 3405 .F91 2018 Event design handbook : systematically design innovative events using the Event Canvas / | GC GT 3405 .G48 2012 Event studies : theory, research and policy for planned events / | GC GT 3405 .G65 2008 Special events : the roots and wings of celebration / | GC GT 3405 .G65 2011 c.1 Special events : a new generation and the next frontier / | GC GT 3405 .G65 2011 c.2 Special events : a new generation and the next frontier / | GC GT 3405 .P74 2012 c.1 Event marketing : how to successfully promote events, festivals, conventions, and expositions / |
Includes bibliographical references and index.
Chapter 1 Welcome to Event Leadership -- Chapter 2 Models of Global Event Leadership -- Chapter 3 Developing and Implementing the Event Plan -- Chapter 4 Event Leadership through Human Resource and Time Management -- Chapter 5 Financial Administration -- Chapter 6 Managing Vendor Contracts -- Chapter 7 On-Site Event Production -- Chapter 8 Advertising, Pubic Relations, Promotions, and Sponsorship -- Chapter 9 Online and Computer-Generated Media -- Chapter 10 Risk Management: Legal and Financial Safeguards -- Chapter 11 Inclusivity, Morality, Law, and Ethics in Event Leadership -- Chapter 12 Technology for Modern Event Leadership -- Chapter 13 Career Development, Advancement, and Sustainable Success -- Chapter 14 Best Practices in Event Leadership -- Chapter 15 Case Studies in Twenty-First-Century Event Leadership.
Events The Wiley Event Management Series From the foremost authority, the definitive guide to your career as an event leader Today's special events have their roots in the universal, ancient human need to celebrate with ceremony and ritual.
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