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Market research in practice: How to get greater insight from your market / Paul N. Hague, Nick Hague and Carol-Ann Morgan

By: Hague, Paul N [author]Material type: Text

TextPublication details: London : Kogan Page, c2013Edition: Second editionDescription: xiii, 257 pages : illustrations ; 24 cmISBN: 9780749468644Subject(s): MARKETING RESEARCHLOC classification: HF 5415.2 .H253 2013

Contents:

Introduction -- Uses of market research -- Market research design -- Desk research -- Focus groups -- Depth interviewing observation and ethnography -- Sampling and statistics -- Questionnaire design -- Self-completion questionnaires -- Face-to-face interviewing -- Telephone interviewing -- Online surveys -- Data analysis -- Reporting -- International market research -- Research trends

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5415.2 .H253 2013 (Browse shelf (Opens below))	c.1	Available		NULIB000013075

Includes bibliography and index.

Introduction --
Uses of market research --
Market research design --
Desk research --
Focus groups --
Depth interviewing observation and ethnography --
Sampling and statistics --
Questionnaire design --
Self-completion questionnaires --
Face-to-face interviewing --
Telephone interviewing --
Online surveys --
Data analysis --
Reporting --
International market research --
Research trends

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