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A Guide to marketing / William T. Ryan

By: Ryan, William T [author]Material type: Text

TextPublication details: Irwin : Penerbitan, c1981Description: x, 312 pages ; 21 cmISBN: 256025770Subject(s): MARKETINGLOC classification: HF 5145. R93 1981

Contents:

Identifying the market -- The consumer and the product -- Pricing, promotion and selling -- Channel and legal structures -- Marketing in transitions.

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5145. R93 1981 (Browse shelf (Opens below))	c.1	Available		NULIB000000953

Includes index.

Identifying the market -- The consumer and the product -- Pricing, promotion and selling -- Channel and legal structures -- Marketing in transitions.

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