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Advertising in America: the first 200 years / Charles A. Goodrum and Helen Dalrymple

By: Abrams, Harry N [author]Contributor(s): Dalrymple, HelenMaterial type: Text

TextPublication details: New York: Harry N. Abrams, 1990Description: 288 pages : illustrations ; 31 cmISBN: 810911876Subject(s): ADVERTISING | ADVERTISING -- UNITED STATES -- HISTORY | ADVERTISING -- PHOTOGRAPHYLOC classification: HF 5813 .U6G66 1990

Contents:

A short history of advertising in America-from the founding of the republic to World War I -- A short history-from World War I to present -- Cereals, soap, and sex -- The great names go back so far -- The hard ones-how do you sell a ...? -- Cosmetics-how to attract the opposite sex -- Faraway places with strange-sounding names -- Guilt, shame, and blame -- Art, artists, and illustrators -- The educator of new technology -- A century of cigarettes -- Lingerie, hosiery, and underwear-selling the package for the form divine -- The face of advertising -- The automobile -- Gender change -- Causes-advertising in the service of the community

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Main	National University - Manila	General Education	General Circulation	GC HF 5813 .U6G66 1990 (Browse shelf (Opens below))	c.1	Available		NULIB000000961

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Previous	GC HF 5635 .W55 2009 Principles of accounting /	GC HF 5719 .B8 1992 Writing business proposals and reports : strategies for success /	GC HF 5721 .E94 1980 An executive's guide to effective writing.	GC HF 5813 .U6G66 1990 Advertising in America: the first 200 years /	GC HG 230.3 .G133 2015 Monetary policy, inflation, and the business cycle /	GC HG 4027.5 .S53 2005 Foundations of multinational financial management	GC HG 4515.15 .S54 2007 Behavioral Corporate Finance Decisions that Create Value	Next

Includes bibliography and index.

A short history of advertising in America-from the founding of the republic to World War I --
A short history-from World War I to present --
Cereals, soap, and sex --
The great names go back so far --
The hard ones-how do you sell a ...? --
Cosmetics-how to attract the opposite sex --
Faraway places with strange-sounding names --
Guilt, shame, and blame --
Art, artists, and illustrators --
The educator of new technology --
A century of cigarettes --
Lingerie, hosiery, and underwear-selling the package for the form divine --
The face of advertising --
The automobile --
Gender change --
Causes-advertising in the service of the community

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