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Marketing research : a structure for decision making / F. E. Brown

By: Brown, F. E [author]Material type: Text

TextPublication details: Reading, Massachusetts: Addison-Wesley Pub. Co., c1980Description: xxii, 628 pages : illustrations ; 24 cmISBN: 0201002051Subject(s): MARKETING | MARKETING RESEARCHLOC classification: HF 5415.2 .B76 1980

Contents:

Part I. Posing The Right Question -- Part II. Conclusions from Samples -- Part III. Relationships and Associations -- Part IV. Recent Analytic Development.

Summary: Marketing Research: A Structure for Decision Making is designed for two principal groups: (1) graduate MBA students desiring a working knowledge of marketing research and (2) practicing researchers who wish to upgrade their technical skills. It is primarily a text with an integrated development of the subject, but it can also serve as a reference book for those interested in specialized topics. The book was motivated, as probably all texts are, by satisfactions and frustrations experienced over a number of years in teaching the subject matter.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex	National University - Manila	Marketing Management	Relegation Room	GC HF 5415.2 .B76 1980 (Browse shelf (Opens below))	c.1	Deselected		NULIB000000991

Browsing National University - Manila shelves, Shelving location: Relegation Room, Collection: Marketing Management Close shelf browser (Hides shelf browser)

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Previous	GC HD 20.4 .W34 1975 Principles of management science, with applications to executive decisions /	GC HD 9505 .C65 1987 Spud's dream : the story of how a Canadian mountain-man helped create a world class city /	GC HF 5415.2 .B69 1981 Marketing research : text and cases /	GC HF 5415.2 .B76 1980 Marketing research : a structure for decision making /	GC HF 5415.2 .D63 1982 Marketing research /	GC HF 5415.3 .M69 1987 Consumer behavior /	GC HF 5438.25 .R87 1978 Textbook of salesmanship /	Next

Includes index.

Part I. Posing The Right Question -- Part II. Conclusions from Samples -- Part III. Relationships and Associations -- Part IV. Recent Analytic Development.

Marketing Research: A Structure for Decision Making is designed for two principal groups: (1) graduate MBA students desiring a working knowledge of marketing research and (2) practicing researchers who wish to upgrade their technical skills. It is primarily a text with an integrated development of the subject, but it can also serve as a reference book for those interested in specialized topics. The book was motivated, as probably all texts are, by satisfactions and frustrations experienced over a number of years in teaching the subject matter.

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