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Principles of marketing / Philip Kotler and Gary Armstrong

By: Kotler, Philip [author]Contributor(s): Armstrong, Gary [co-author]Material type: Text

TextPublication details: Englewood Cliffs, N.J.: Prentice Hall, 1994Edition: Sixth EditionDescription: xx, 692 : illustrations ; 29 cmSubject(s): MARKETING | MARKETING MANAGEMENTLOC classification: HF 5415 .K68 1994

Contents:

Understanding marketing and the marketing process -- analyzing marketing opportunities -- selecting target markets -- developing the marketing mix -- managing the marketing effort -- extending marketing

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex	National University - Manila	General Education	General Circulation	GC HF 5415 .K68 1994 (Browse shelf (Opens below))	c.1	Available		NULIB000001024

Includes index.

Understanding marketing and the marketing process --
analyzing marketing opportunities --
selecting target markets --
developing the marketing mix --
managing the marketing effort --
extending marketing

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