Total global strategy : managing for worldwide competitive advantage / George S. Yip

By: Yip, George SMaterial type: TextTextPublication details: New Jersey : Prentice Hall, 1992Description: xviii, 318 pages ; 23 cmISBN: 133576582Subject(s): STRATEGIC PLANNING | INTERNATIONAL BUSINESS ENTERPRISES -- MANAGEMENT | INTERNATIONAL TRADELOC classification: GC HD 62.4 .Y57 1992
Contents:
Contents: Understanding global strategy -- Diagnosing industry globalization potential -- Building global market participation -- Designing global products and services -- Locating global activities -- Creating global marketing -- Making global competitive moves -- Building the global organization -- Measuring industry drivers and strategy levers -- Conducting a global strategy analysis
Summary: I have written this book for several types of managers as well as for those who teach and research about global strategy.
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Annex
National University - Manila
General Education General Circulation GC HD 62.4 .Y57 1992 (Browse shelf (Opens below)) c.1 Available NULIB000001054

Includes index.

Contents:

Understanding global strategy -- Diagnosing industry globalization potential -- Building global market participation -- Designing global products and services -- Locating global activities -- Creating global marketing -- Making global competitive moves -- Building the global organization -- Measuring industry drivers and strategy levers -- Conducting a global strategy analysis

I have written this book for several types of managers as well as for those who teach and research about global strategy.

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