Includes bibliographical references and index.

A perspective on entrepreneurship -- The nature of small business -- The ethical and social responsibilities of the entrepreneur -- Entrepreneurial personality -- The search for a sound business idea -- Strategic planning for small business -- The business plan -- Forms of small business ownership -- Organizing, directing, and controlling the small business -- Marketing the small business -- Determining the right location -- Promoting the small business -- Managing small business finance -- Managing small business risk.

In this revised edition, a new chapter, "Ethics and Social responsibility of he Entrepreneur" is introduced. Exercises at the end of each chapter are provided as well.