The small business survival guide / Jason Reid
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TextPublication details: Boston: Cengage Learning, 2011Description: xiii, 315 pages ; 23 cmISBN: 9781435457805Subject(s): BUSINESS AND ECONOMICS -- SMALL BUSINESS | SMALL BUSINESS -- MANAGEMENTLOC classification: HG 173 .R54 2011
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| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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LRC - Annex | National University - Manila | General Education | General Circulation | GC HG 173 .R54 2011 (Browse shelf (Opens below)) | c.1 | Available | NULIB000001225 |
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| GC HG 1552.A1 .F47 1998 The house of Rothschild : money's prophets, 1798-1848 / | GC HG 173 .B477 2015 Principles of finance / | GC HG 173 .F29 2014 Foundations of financial markets and institutions / | GC HG 173 .R54 2011 The small business survival guide / | GC HG 179 .S334 1998 Charles Schwab's guide to financial independence : simple solutions for busy people / | GC HG 4026 .H44 2003 Techniques of financial analysis : a guide to value creation / | GC HG 4026 .K46 2008 Foundations of finance : the logic and practice of financial management / |
Includes index.
Chapter 1 Branding --
Chapter 2 Marketing --
Chapter 3 When Things Go Very Bad --
Chapter 4 Leads --
Chapter 5 Sales, Sales, Sales --
Chapter 6 Sales Management --
Chapter 7 Employees: Hire Slow, Fire Fast --
Chapter 8 It's Your Time, Use It Wisely --
Chapter 9 Customers --
Chapter 10 Technology --
Chapter 11 Business Intelligence --
Chapter 12 Back to School --
Chapter 13 Expense Management: Running a Lean Business --
193 (24)
Chapter 14 Estimating and Pricing --
Chapter 15 Big Opportunities --
Chapter 16 Management --
Chapter 17 Meetings: Communication is Key! --
Chapter 18 Dream Management or Whole Life Management --
Chapter 19 Goals --
Chapter 20 Protect Yourself, Your Company, and Your Employees --
Chapter 21 Business Planning --
Chapter 22 Conclusion
The small business survival guide is a pragmatic book geared toward entrepreneurs who want to grow their small business fast. The book is not about creating a mission or strategic planning -- it's a hands-on tool that teaches small business owners what they need to know about marketing, sales, hiring and managing employees, cost control, and other basic business principles. There's a particular focus on using the Internet through multiple channels, including social media, to effectively grow the business quickly
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