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Sales promotion : principles & best practices / Herbert M. Sancianco

By: Sancianco, Herbert M [author]Material type: Text

TextPublication details: Pasig City : Anvil Publishing, Inc., c2010Description: xxx, 243 pages : illustrations ; 26 cmISBN: 9789712723148Subject(s): SALES PROMOTIONLOC classification: HF 5438.5 .Sa26 2010

Contents:

The marketplace : operating realities and challenges -- Sales Promotion as business development strategy -- Consumer promotion -- Sales team incentives -- Sales promotion in customer relationship management -- Marketing service companies -- The Elements that make a successful campaign -- Success or failure? monitoring and measurement results.

Summary: This book is a great learning tool and professional reference material on consumer and trade sales promotion-the fourth P in the marketing mix. This book educates the reader as to what it can do for a brand that is either entering the marketplace, developing itself for higher growth or prolonging its demand over a longer period of time where it can compete effectively during weak business periods.

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Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	Filipiniana	FIL HF 5438.5 .Sa26 2010 (Browse shelf (Opens below))	c.1	Available		NULIB000001386

Includes bibliographical references.

The marketplace : operating realities and challenges --
Sales Promotion as business development strategy --
Consumer promotion --
Sales team incentives --
Sales promotion in customer relationship management --
Marketing service companies --
The Elements that make a successful campaign --
Success or failure? monitoring and measurement results.

This book is a great learning tool and professional reference material on consumer and trade sales promotion-the fourth P in the marketing mix. This book educates the reader as to what it can do for a brand that is either entering the marketplace, developing itself for higher growth or prolonging its demand over a longer period of time where it can compete effectively during weak business periods.

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