Includes index.

Book 1: The social media mix --
Making the business case for social media --
Tallying the bottom line --
Plotting your social media marketing strategy --
Managing your cybersocial campaign --
Book 2: Cypersocial tools --
Discovering helpful tech tools --
Leveraging search engine optimization (SEO) for social media --
Using social bookmarks, news, and share buttons --
Book 3. Content marketing --
Growing your brand with content --
Exploring content marketing platforms --
Developing a content marketing strategy --
Getting your content to the masses --
Book 4. Twitter --
Using Twitter as a marketing tool --
Using Twitter as a networking tool --
Finding the right Twitter tools --
Supplementing online marketing tools with Twitter --
Hosting Twitter chats --
Book 5. Facebook and instagram --
Using Facebook as a marketing tool --
Creating and sharing content on Facebook --
Gaining insights about your Facebook community --
Advertising on Facebook --
Getting started with Instagram --
Book 6. Linkedln --
Promoting yourself with LinkedIn --
Promoting your business with LinkedIn --
Starting a LinkedIn group --
Using LinkedIn as a content platform
Book 7. Pintarest --
Pinning down Pinterest --
Marketing with Pinterest --
Driving sales with Pinterest --
Other social media marketing sites --
Weighing the business benefits of minor social sites --
Leaping into Google+ --
Maximizing stratified social communities --
Profiting form mid-sized social media channels --
Making social media mobile --
Multiplying your impact --
Book 9. Measuring results: Building succecc --
Delving into data --
Analyzing content-sharing metrics --
Analyzing Twitter metrics --
Analyzing Facebook metrics --
Measuring other social media networks --
Comparing metrics from different marketing techniques --
Making decisions by the numbers