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Strategic management : concepts and cases : a competitive advantage approach / Fred R. David

By: David, Fred R [author]Contributor(s): David, Forest RMaterial type: Text

TextPublisher: Boston : Pearson, c2015Edition: Fifteenth editionDescription: xxxiv, 658 pages : color illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780133444797; 0133444791Subject(s): STRATEGIC PLANNING | STRATEGIC PLANNING -- CASE STUDYLOC classification: HD 30.28 .D38 2015

Contents:

Overview of strategic management -- Strategy formulation -- Strategy implementation -- Strategy evaluation -- Key strategic-management topics -- Strategic-management case analysis

Summary: This textbook is trusted around the world to provide managers the latest skills and concepts needed to effectively formulate and efficiently implement a strategic plan - a game plan, if you will - that can lead to sustainable competitive advantage for any type of business.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HD 30.28 .D38 2015 c.1 (Browse shelf (Opens below))	c.1	Available		NULIB000011146
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HD 30.28 .D38 2015 c.2 (Browse shelf (Opens below))	c.2	Available		NULIB000013182

Includes index.

Overview of strategic management -- Strategy formulation -- Strategy implementation -- Strategy evaluation -- Key strategic-management topics -- Strategic-management case analysis

This textbook is trusted around the world to provide managers the latest skills and concepts needed to effectively formulate and efficiently implement a strategic plan - a game plan, if you will - that can lead to sustainable competitive advantage for any type of business.

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