Business economics : a contemporary approach / Peter Earl and Tim Wakeley
Material type:
TextPublication details: London : McGraw-Hill, c2010Description: xx, 561 pages : illustrations ; 27 cmISBN: 9780071311274Subject(s): LOC classification: HB 171.5 .E37 2010
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LRC - Annex II | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HB 171.5 .E37 2010 (Browse shelf (Opens below)) | c.1 | Available | NULIB000001785 |
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| GC HB 171.5 .C37 2012 Principles of economics / | GC HB 171.5 .C37 2013 c.1 Principles of economics / | GC HB 171.5 .C37 2013 c.2 Principles of economics / | GC HB 171.5 .E37 2010 Business economics : a contemporary approach / | GC HB 171.5 .K63 1986 Economic principles : growth and environment / | GC HB 171.5 .M33 2009 Microeconomics : principles, problems, and policies / | GC HB 171.5 .M33 2012 Economics : principles, problems, and policies / |
Includes bibliographical references and index.
1. Introduction -- 2. Markets and models -- 3. What do entrepreneurs do? -- 4. Who wants the product and in what quantity? -- 5. How shall the firm produce the product? -- 6. Where do costs come from and how do they behave? -- 7. How can the firm set the 'right' price? -- 8. How can the firm earn persistent above-normal profits? -- 9. A business enterprise is born -- 10. How can the firm grow? -- 11. What can an established firm do when its sales volume stagnates or declines? -- 12. Fundamentals of macroeconomics -- 13. What are the main sources of controversy in macroeconomics? -- 14. The international environment
This book was designed to offer a very different approach to business economics from that presented in existing texts. This is because the authors, the publisher and many lecturer believe that you will be better served by a complete rethink of what a business economics text covers and how the ideas in it are presented. As a result this book offers a pluralistic approach to economics.
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