Events exposed : managing & designing special events / Lena Malouf
Material type:
TextPublication details: Hoboken, New Jersey : John Wiley & Sons, c2012Description: xviii, 237 pages : illustrations (some color) ; 29 cmISBN: 9780470904084Subject(s): SPECIAL EVENTS -- INDUSTRY | SPECIAL EVENTS -- MANAGEMENT | SPECIAL EVENTS -- PLANNINGLOC classification: GV 3405 .M35 2012
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National University - Manila | National University - Manila | Hospitality Management | General Circulation | GC GV 3405 .M35 2012 (Browse shelf (Opens below)) | c.1 | Available | NULIB000001860 |
Includes bibliographical references and index.
1: All about business -- You and the events business -- Develop your strategy -- Meet the client -- Build the business -- Venue essentials -- Manage the money -- Present the proposal -- The event cabinet -- 2: All about design -- Tabletops and other décor props -- Creative event concepts -- Burst into weddings.
Features advice on operating a successful special events business, acquired from Malouf's more than forty years in the planning industry, and includes guidance on developing a strategy, identifying potential clients, developing proposals, building an event budget, coordinating with contractors, and much more.
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