Tourism and hospitality marketing : a global perspective / Simon Hudson
Material type:
TextPublication details: Los Angeles : Sage, c2008Edition: Philippine editionDescription: xv, 467 pages : illustrations ; 23 cmISBN: 9781412946872Subject(s): TOURISM -- MARKETING | HOSPITALITY INDUSTRY -- MARKETINGLOC classification: G 155.A75 .H83 2008
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| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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LRC - Main | National University - Manila | Hospitality Management | General Circulation | GC G 155.A75 .H83 2008 (Browse shelf (Opens below)) | c.1 | Available | NULIB000001873 |
Includes bibliographical references and index.
The Global Tourism Marketing Environment -- Consumer Behaviour -- Developing a Marketing Plan -- Marketing Research -- The Tourism and Hospitality Product -- Pricing -- Distribution -- Marketing Communications The Role of Advertising and Sales Promotions -- Marketing Communications Public Relations, Personal Selling, Direct Marketing and Word of Mouth -- Internet Marketing -- Providing Service Quality through Internal Marketing -- Destination Marketing -- Contemporary Issues in Tourism and Hospitality Marketing.
Covers all the key marketing principles applied to tourism and hospitality.
Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
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