Festival and special event management / Johnny Allen, William O'Toole, Ian McDonnell and Robert Harris

By: Allen, Johnny [author]Contributor(s): O'Toole, William [co-author] | McDonnell, Ian [co-author] | Harris, Robert [co-author]Material type: TextTextPublication details: Australia : John Wiley & Sons Ltd., c2005Description: xvi, 517 pages : illustrations ; 26 cmISBN: 047080470XSubject(s): FESTIVALS -- MANAGEMENT | EVENTS -- MANAGEMENT | SPECIAL EVENTS -- PLANNINGLOC classification: HD 31 .A42 2005
Contents:
Part 1 : Event context -- Part 2 : Event strategy -- Part 3 : Event management -- Part 4 : Trends and issues
Summary: This textbook attempts to capture and refine this emerging body of knowledge, and to document it in a useful form for both researchers and practitioners in this field.
Item type: Books
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Annex
National University - Manila
General Education General Circulation GC HD 31 .A42 2005 (Browse shelf (Opens below)) c.1 Available NULIB000002034

Includes bibliographical references and index.

Part 1 : Event context -- Part 2 : Event strategy -- Part 3 : Event management -- Part 4 : Trends and issues

This textbook attempts to capture and refine this emerging body of knowledge, and to document it in a useful form for both researchers and practitioners in this field.

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