Convention and event management / Zenaida L. Cruz

By: Cruz, Zenaida L [author]Material type: TextTextPublication details: Navotas, Philippines: Navotas Press, c2006Edition: Second EditionDescription: xiv, 192 pages: illustrations; 22 cmISBN: 9789710866915Subject(s): EVENT PLANNING | MANAGING EVENTSLOC classification: TX 911.2 .C78 2006
Contents:
Chapter1. the meaning and importance of the meeting, convention and exhibition industries -- Chapter2. Key players in the industry -- Chapter3. Meetings management -- Chapter4. Meeting technology -- Chapter5. Planning meetings, conventions and exhibition -- Chapter6. Basic fact about events -- Chapter7. Managing events -- Chapter8. Marketing events -- Chapter9. Funding and evaluation of events -- Chapter10. Risk management -- Chapter11. The role of ethics in the convention and event industry -- Chapter12. Changes affecting the convention and event industry in the next millennium .
Summary: The main aim of the second edition is to give a comprehensive view of the principles of conceptualizing, planning, managing, promoting, funding and evaluating conventions and events.
Item type: Books
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Main
National University - Manila
Hospitality Management Filipiniana FIL TX 911.2 .C78 2006 (Browse shelf (Opens below)) c.1 Available NULIB000002042

Includes index.

Chapter1. the meaning and importance of the meeting, convention and exhibition industries -- Chapter2. Key players in the industry -- Chapter3. Meetings management -- Chapter4. Meeting technology -- Chapter5. Planning meetings, conventions and exhibition -- Chapter6. Basic fact about events -- Chapter7. Managing events -- Chapter8. Marketing events -- Chapter9. Funding and evaluation of events -- Chapter10. Risk management -- Chapter11. The role of ethics in the convention and event industry -- Chapter12. Changes affecting the convention and event industry in the next millennium .

The main aim of the second edition is to give a comprehensive view of the principles of conceptualizing, planning, managing, promoting, funding and evaluating conventions and events.

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