Includes bibliographical references and index.

Introduction -- Introduction to electronic commerce -- Technology infrastructure : the Internet and the world wide web -- Business strategies for electronic commerce -- Selling on the web : revenue models and building a web presence -- Marketing on the web -- Business-to-business strategies : from electronic data interchange to electronic commerce -- Online auctions, virtual communities, and web portals -- The environment of electronic commerce : legal, ethical, and tax issues -- Technologies for electronic commerce -- Web server hardware and software -- Electronic commerce software -- Electronic commerce security -- Payment systems for electronics commerce -- Integration -- Planning for electronic commerce.

Electronic Commerce, Seventh Edition covers emerging online technologies and trends and their influence on the electronic commerce marketplace. This edition highlights important security issues, such as spam and phishing, their role in organized crime and terrorism, identity theft, and online payment fraud. The pedagogical value of this new edition is enhanced through a fresh 4-color interior, and new and updated material that balances the technological with the strategic aspects of successful e-commerce.
This is a complete introduction to the world of electronic commerce, including balanced coverage of technical and business topics.