"But the people in legal said--" : a guide to current legal issues in advertising / Dean Keith Fueroghne

By:

Fueroghne, Dean Keith [author]

Material type: Text

TextPublication details: Illinois : Dow Jones-Irwin, c1989Description: xviii, 311 pages ; 23 cmISBN:

1556230915

Subject(s):

ADVERTISING LAWS -- UNITED STATES -- POPULAR WORKS

LOC classification:

KF 1614 .F84 1989

Contents:

1. The development of control over advertising -- 2. An overview of the federal trade commission's role in advertising regulation -- 3. Specific areas of concern under section 5 of the federal trade commission act -- 4. Advertising's part in the liability -- 5. The right's of privacy and publicity -- 6. Copyright regulation -- 7. Trademark regulation -- 8. Comparative advertising -- 9. Contests and lotteries.

Summary: This book is addressed to all who produce, distribute, and prosper from advertising - the account executive, the art director, the copywriter, the creative director, the advertising manager - whether in the agency business or an in-house advertising department.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex Relegation Room	Political Science	GC KF 1614 .F84 1989 (Browse shelf(Opens below))	c.1	Available		NULIB000004667

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Previous		No cover image available	No cover image available		No cover image available	No cover image available		Next
Previous	GC KF 54.02 .H44 1983 The administrative regulatory process /	GC KF 1413 .C37 1980 Cases and materials : Corporations /	GC KF 1600 .C67 1984 The legal environment of business /	GC KF 1614 .F84 1989 "But the people in legal said--" : a guide to current legal issues in advertising /	GC KF 2928 .S36 1986 Engineers and the law : an overview /	GC KF 3471 .M33 1986 Employment at will and employer liability /	GC KF 753 .R58 1982 Cases and Materials : Decedents' estates and trusts /	Next

Includes bibliographical references and index.

This book is addressed to all who produce, distribute, and prosper from advertising - the account executive, the art director, the copywriter, the creative director, the advertising manager - whether in the agency business or an in-house advertising department.

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