Includes index.

1. Abraham Lincoln: The first and greatest -- 2. Theodore Roosevelt: The rough-riding rhetorician -- 3. William f. Buckley Jr.: American conservatism -- 4. Dwight D. Eisenhower: Strategic Speechifying -- 5. Everett Dirksen; The speech that made the civil rights act of 1964 possible -- 6. Barry Goldwater: "You know He's right" -- 7. Richard M. Nixon: The beginning of the end -- 8. Gerald R. Ford: "Our long national nightmare is over" -- 9. Ronald Reagan: A shining speaker on a hill -- 10. Newt Gingrich: The revolutionary speaker -- 11. George W. Bush: His mission and his moment -- 12. John McCain: The maverick and his message.

Complete with memorable contributions from John McCain, Newt Gingrich, President George W. Bush, and others, The Right Words is a veritable gold mine of Republican and conservative political theory, strategy, and action delivered by the party's most outstanding leaders. Hall's careful analysis of the technical elements that make each of these masterful presentations so effective will be particularly useful to anyone interested in public speaking, communications, or advocating for a political cause.