Corporate communication / Paul A. Argenti
Material type:
- 256217238
- HD 30.3 .A73 1998

Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HD 30.3 .A73 1998 (Browse shelf(Opens below)) | c.1 | Available | NULIB000005472 |
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GC HC 412 .D69 2012 c.2 Economic development in Asia / | GC HC 412 .D69 2012 c.3 Economic development in Asia / | GC HC 430.C6 .G37 2005 The rise of the Chinese consumer : theory and evidence / | GC HD 30.3 .A73 1998 Corporate communication / | GC HD 30.3 .O35 2005 Strategic communication in business and the professions / | GC HD 30.3 .S38 2012 World class communication : how great CEOs win with the public, shareholders, employees, and the media / | GC HD 30.4 .C66 2011 Business research methods / |
Includes index.
Chapter 1 The Changing environment for business case : hooker chemical company. -- Chapter 2 Communicating strategically case : Fletcher electronics. -- Chapter 3 An Overview of the corporate communication function case : bank of Boston. -- Chapter 4 Managing image, identity, and reputation case : GE identity program -- Chapter 5 Managing corporate advertising. -- Chapter 6 Managing media relations case : Adolph Coors company. -- Chapter 7 Investor relations : a random walk down Wall Street case : united technologies. -- Chapter 8 Employee communication case : Norwich software. -- Chapter 9 Managing government affairs case : Dodds paper company -- Chapter 10 Managing communication in a crisis case : Dow Corning
A comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate philanthropy, government affairs and community relations. There is increased emphasis on communication strategy and four new business cases are included.
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