Principles of pharmaceutical marketing / edited by Mickey C. Smith
Material type:
TextPublication details: New Delhi : CBS publishers & distributors, c2004Edition: Third editionDescription: vii, 529 pages : illustrations ; 23 cmISBN: 8123908180Subject(s): PHARMACEUTICAL INDUSTRYLOC classification: RS 68 .P75 2004
Contents:
PART ONE: The pharmaceutical market -- PART TWO: The pharmaceutical product -- PART THREE: Distribution channels -- PART FOUR: Competitive practices -- PART FIVE: Controls.
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| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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LRC - Main | National University - Manila | Pharmacy | General Circulation | GC RS 68 .P75 2004 (Browse shelf (Opens below)) | c.1 | Available | NULIB000003937 |
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| GC RS 61 .K74 1976 Kremers and Urdang's history of pharmacy / | GC RS 67 .J65 2003 Patient assessment in pharmacy practice / | GC RS 67.U6 .S65 1992 Pharmacy, drugs, and medical care / | GC RS 68 .P75 2004 Principles of pharmaceutical marketing / | GC RS 748 .H44 2001 Essential drug dosage calculations / | GC RS 79 .P73 1990 Non - prescription drugs / | GC RS 91 .B46 2005 c.1 Bentley's textbook of pharmaceutics / |
Includes bibliographical references and index.
PART ONE: The pharmaceutical market -- PART TWO: The pharmaceutical product -- PART THREE: Distribution channels -- PART FOUR: Competitive practices -- PART FIVE: Controls.
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