Creative planning throughout the organization / James F. Bandrowski
Material type:
TextPublication details: New York : American Management Association c1985Description: 80 pages : illustrations ; 24 cmISBN: - 814423191
- HD 30.28 .B36 1985
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National University - Manila | LRC - Annex Relegation Room | Gen. Ed. - CBA | GC HD 30.28 .B36 1985 (Browse shelf(Opens below)) | c.1 | Available | NULIB000005612 |
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| GC HD 30.23 .A53 1986 Quantitative management : an introduction / | GC HD 30.23 .F33 1980 Economic decision analysis / | GC HD 30.25 .Z89 1979 Management science : an introduction / | GC HD 30.28 .B36 1985 Creative planning throughout the organization / | GC HD 30.28 .K37 1984 Maintaining momentum in long-range planning / | GC HD 30.28 .M67 1987 The Executive guide to operational planning / | GC HD 30.28 .P43 1989 An Industry approach to cases in strategic management / |
Includes bibliographical references.
The case for creative planning -- Top management's role and benefits: a chapter for presidents -- Understanding creativity, or delving into the mind of a genius -- The creative planning process -- Techniques for imaginative strategic thinking -- Group creativity, evaluation, and planning -- Creative planning with large groups -- Creative departmental planning -- How and when to start.
Highly successful companies are innovators. Perhaps the most persuasive case for creativity in business was made by John F. Welch, who at the age of 45 became chairman of the board at General Electric. In his April 26, 1984, speech at Cornell University entitled, "Competitiveness from Within- -Beyond Incrementalism," Welch called for a new spirit of entrepreneurship.
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