An Industry approach to cases in strategic management / John A. Pearce, Richard B. Robinson, and Shaker A. Zahra
Material type:
TextPublication details: Illinois : Irwin Inc., c1989Description: xii, 691 pages : illustrations ; 24 cmISBN: - 256073430
- HD 30.28 .P43 1989
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National University - Manila | LRC - Annex Relegation Room | Gen. Ed. - CBA | GC HD 30.28 .P43 1989 (Browse shelf(Opens below)) | c.1 | Available | NULIB000005614 |
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| GC HD 30.28 .B36 1985 Creative planning throughout the organization / | GC HD 30.28 .K37 1984 Maintaining momentum in long-range planning / | GC HD 30.28 .M67 1987 The Executive guide to operational planning / | GC HD 30.28 .P43 1989 An Industry approach to cases in strategic management / | GC HD 30.28 .Q56 1988 The Strategy process : concepts, contexts, and cases / | GC HD 30.28 .R68 1979 Strategic alternatives : selection, development, and implementation / | GC HD 30.28 .S65 1977 Dynamic business strategy : the art of planning for success / |
Richard B. Robinson, Shaker A. Zahra
Includes bibliographical references.
Section I. The Microcomputer Industry -- Section II. The microcomputer Software Industry -- Section III. The Cable Television Industry -- Section IV. The-Fast Food Industry -- Section V. The Airline Industry -- Section VI. The Financial Services Industry -- Section VII. The Soft Food Industry -- Section VIII. The Aircraft Manufacturing Industry -- Section IX. The Global Truck Industry -- Section X. The Flame Retardant Industry -- Section XI. The Ambulance Industry.
The inherent strength of a case book is that it offers an extraordinarily hi degree of flexibility in the study of business management in terms of t number, nature, and variety of strategic situations that can be investigate An Industry Approach to Cases in Strategic Management was designed a written to maximize this advantage. The case method is widely accepted as the best approach for helping students to acquire competence in the areas of strategic management and business policy. However, it is clear that case studies must elucidate and reinforce t teaching objectives of the instructor in order to maximize the benefits of course.
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