International marketing / Philip R. Cateora
Material type:
TextPublication details: New York : Irwin Inc., c1990Edition: Seventh editionDescription: xiv, 870 pages ; 24 cmISBN: - 256079536
- HF 1009.5 .C35 1990
Contents:
Part 1. Overview -- Part 2. The cultural environment of global marketing -- Part 3. Part 3. Global marketing management -- Part 4. Corporate contest of marketing.
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HF 1009.5 .C35 1990 (Browse shelf(Opens below)) | c.1 | Available | NULIB000005661 |
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Includes bibliographical references and index.
Part 1. Overview -- Part 2. The cultural environment of global marketing -- Part 3. Part 3. Global marketing management -- Part 4. Corporate contest of marketing.
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