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Marketing / Joel R. Evans and Barry Berman

By:

Evans, Joel R [author]

Contributor(s):

Berman, Barry [co-author]

Material type: Text

TextPublication details: New York : Macmillan Publishing Company, c1990Edition: Fourth editionDescription: xxix, 780 pages : color illustrations ; 26 cmISBN:

23344016

Subject(s):

MARKETING

LOC classification:

HF 5415 .E86 1990

Contents:

Part 1. An introduction to marketing -- Part 2. Understanding consumers -- Part 3. Product planning -- Part 4. Distribution planning -- Part 5. Promotion planning -- Part 6. Price planning -- Part 7. Expanding the scope of marketing -- Part 8. Marketing management

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex II General Circulation	Gen. Ed. - CBA	GC HF 5415 .E86 1990 (Browse shelf(Opens below))	c.1	Available		NULIB000005869

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Previous	GC HF 5415 .A76 2011 Marketing : an introduction /	GC HF 5415 .B13 1994 Marketing /	GC HF 5415 .B66 2013 Principles of marketing /	GC HF 5415 .E86 1990 Marketing /	GC HF 5415 .F47 2013 c.1 Marketing /	GC HF 5415 .F47 2013 c.2 Marketing /	GC HF 5415 .G61 1999 52 ways to make more money in network marketing /	Next

Includes bibliographical references and index.

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