Retail product management : buying and merchandising / Rosemary Varley
Material type:
TextPublication details: New York : Routledge, c2006Edition: Second editionDescription: xxvii, 263 pages : illustrations ; 26 cmISBN: - 415327156
- HF 5429 .V35 2006
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HF 5429 .V35 2006 (Browse shelf(Opens below)) | c.1 | Available | NULIB000005947 |
Includes index.
1. Introduction to Retail Product Management : Scope and Concepts -- 2. The Role of Retail Product Managers -- 3. Category Management -- 4. Product Range Planning and Selection -- 5. Supply Sources -- 6. Ordering Quantities and Stock Control -- 7. Managing the Response to Sales -- 8. Allocating Space to Products -- 9. Retail Design -- 10. Visual Merchandising -- 11. Communicating the Product Offer -- 12. Evaluating Retail Product Management Performance -- 13. Product Management in Non-Store Retailing -- 14. International Retail Product Management
This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management
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