Ethics in public relations : responsible advocacy / edited by Kathy Fitzpatrick, Carolyn Bronstein.

Material type: Text

TextPublication details: London, United Kingdom : Sage Publications, Incorporation, c2006Description: xiv, 241 pages ; 23 cmISBN:

1412917980

Subject(s):

BUSINESS AND ECONOMICS

LOC classification:

HM 1221 .E84 2006

Contents:

Chapter1. Baseline for ethical advocacy in the marketplace of ideas -- Chapter2. Responsibility and accountability -- Chapter3. The ethics of communicating with and about difference in a changing society -- Chapter4. Negotiating relationship with archivist publics -- Chapter5. Responsible advocacy for nonprofit organization -- Chapter6.

Summary: Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretical and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex General Circulation	Gen. Ed. - CBA	GC HM 1221 .E84 2006 (Browse shelf(Opens below))	c.1	Available		NULIB000006171

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Previous	GC HG 4026. F56 2005 c.3 Financial management : principles and applications /	GC HG 4028 .B7 2004 Fundamentals of financial management /	GC HM 1211 .M38 2016 Managing cross-cultural communication : principles and practice /	GC HM 1221 .E84 2006 Ethics in public relations : responsible advocacy /	GC HM 1221 .P83 2014 Public relations practices : managerial case studies and problems /	GC HM 1221 .S45 2014 The Practice of public relations /	GC HM 1221 .W5 2015 Public relations : strategies and tactics /	Next

Includes index.

Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretical and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.

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