Global marketing management / Masaaki Kotabe and Kristiaan Helsen
Material type:
TextPublication details: New Jersey : Wiley, c2011Edition: Fifth EditionDescription: xxiii, 717 pages : illustrations ; 28 cmISBN: - 9780470505748
- HF 1416 .K68 2011
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National University - Manila | LRC - Annex General Circulation | Gen. Ed. - CBA | GC HF 1416 .K68 2011 (Browse shelf(Opens below)) | c.1 | Available | NULIB000006552 |
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| GC HF 5549.5.T7 .N59 2008 Employee training and development / | GC HF 1008 .W55 2013 Business : a practical introduction / | GC HF 1017 .F73 1993 Elementary business statistics : the modern approach / | GC HF 1416 .K68 2011 Global marketing management / | GC HF 5351 .C65 1997 Be creative : the toolkit for business success / | GC HF 5386 .C73 2011 Great by choice : uncertainty, chaos, and luck : why some thrive despite them all / | GC HF 5414 .A527 2006 Social marketing in the 21st century / |
Includes index.
Globalization -- Global economic environment -- Financial environment -- Cultural issues and buying behavior -- Political and legal environment -- Global marketing research -- Global segmentation and positioning -- Global marketing strategies -- Global market entry modes -- Global product development -- Marketing products and services -- Global pricing -- Communicating with the world consumer -- Sales management -- Global logistics and distribution -- Export and import management -- Planning, organization, and control of global marketing operations -- Marketing in emerging markets -- Global marketing and the Internet.
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