Marketing for hospitality and tourism / Philip Kotler, John T. Bowen and James C. Makens

By:

Kotler, Philip [author]

Contributor(s):

Bowen, John T.;Makens, James C [co-author;co-author]

Material type: Text

TextPublication details: Boston, Massachusetts : Pearson, c2010Edition: Fifth EditionDescription: xxiii, 683 pages : illustrations ; 28 cmISBN:

9789810697501

Subject(s):

TOURISM -- MARKETING

LOC classification:

TX 911.3.M3 .K68 2010

Contents:

Part 1. The hospitality and tourism marketing process -- Part 2. Hospitality and tourism marketing opportunities and strategies -- Part 3. The hospitality and tourism marketing mix -- Part 4. Managing hospitality and tourism marketing

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Main General Circulation	Hospitality Management	GC TX 911.3.M3 .K68 2010 (Browse shelf(Opens below))	c.1	Available		NULIB000006562

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Previous			No cover image available			No cover image available		Next
Previous	GC TX 911.3.F75 .I86 2010 Front office : management and operations /	GC TX 911.3.F75 .O33 2009 Be my guest : english for the hotel industry /	GC TX 911.3.M3 .K68 2006 Marketing for hospitality and tourism /	GC TX 911.3.M3 .K68 2010 Marketing for hospitality and tourism /	GC TX 911.3.M3 .K68 2014 Marketing for hospitality and tourism /	GC TX 911.3.M3 .S56 2008 Marketing essentials in hospitality and tourism : foundations and practices /	GC TX 911.3.M4 .C53 2016 Marketing hotels and tourism online : website : make your website engage, convert and get more direct bookings /	Next

Includes index.

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