Principles and practice of sport management / Lisa P. Masteralexis
Material type:
TextPublication details: Sudbury, Massachusetts : Jone and Bartlett Learning, c2012Edition: Fourth editionDescription: xii, 603 pages : illustrations ; 23 cmISBN: - 9780763796075
- GV 713 .P75 2012
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC GV 713 .P75 2012 (Browse shelf(Opens below)) | c.1 | Available | NULIB000006897 |
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| GC DS 1 .V83 1996 Asian values / | GC DS 685 .N27 2015 State and finance in the Philippines, 1898-1941 : the mismanagement of an American colony / | GC DS 685 .W45 2015 Philippine politics : possibilities and problems in a localist democracy / | GC GV 713 .P75 2012 Principles and practice of sport management / | GC GV 713 .W65 2012 Human resource management in the sport and leisure industry / | GC HA 29 .C288 2014 An introduction to statistics : an active learning approach / | GC HA 29 .L56 2011 Basic statistics for business and economics / |
Includes index.
1. History of sport management -- 2. Management principles applied to sport management -- 3. Marketing principles applied to sport management -- 4. Financial and economic principles applied to sport management -- 5. Legal principles applied to sport management -- 6. Ethical principles applied to sport management -- 7. High school and youth sports -- 8. Collegiate sport -- 9. International sport -- 10. Professional sport -- 11. Sports agency -- 12. Facility management -- 13. Event management -- 14. Sport sales -- 15. Sport sponsorship -- 16. Sport communications -- 17. Sport broadcasting -- 18. Sport and new media -- 19. The sporting goods and licensed products industries -- 20. Golf and club management -- 21. Recreational sport -- 22. Strategies for career success.
From the basic knowledge and skill sets of a sport manager to current trends and issues in the sport management industry, Principles and Practice of Sport Management, Fourth Edition provides the foundation for students as they study and prepare for a variety of sport management careers. The editors and chapter contributors, all well-known sport industry professionals, show students how to apply their new knowledge
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