Advertising & sales promotion / S. H. H. Kazmi and Satish K. Batra

By: Kazmi, S. H. H [author]Material type: TextTextPublication details: [Place of publication not identified] : Excel Books, c2004Edition: 2nd EditionDescription: xiii, 633 pages : illustrations ; 24 cmISBN: 8174463941Subject(s): ADVERTISING | SALES PROMOTIONLOC classification: HF 5823 .K11 2004
Contents:
Section 1. Advertising -- Section 2. Sales Promotion
Item type: Books
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Annex
National University - Manila
Gen. Ed. - CBA General Circulation GC HF 5823 .K11 2004 (Browse shelf (Opens below)) c.1 Available NULIB000006046

Includes bibliography and index.

Section 1. Advertising --
Section 2. Sales Promotion

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