TY  - BOOK
AU  - Newsom, Doug
AU  - Scott, Alan
TI  - This is PR: the realities of public relations 
SN  - 0534042872
AV  - HM 263 .N49 1985 
PY  - 1985///
CY  - California
PB  - Wadsworth Publishing Company
KW  - PUBLIC RELATIONS
N1  - Includes index; Part 1. The role of PR -- Part 2. Research for PR -- Part 3. PR Audiences -- Part 4. Communication-Art and Style -- Part 5. PR in Action -- Part 6. PR's legal and ethical environment
N2  - This book is devoted to discussing what PR is and isn't, how it began and what it is today
ER  -