TY  - BOOK
AU  - Hatten, Timothy S.
TI  - Principles of small business management / 
SN  - 9781111525224
AV  - HD 69 .H38 2012 
PY  - 2012///
CY  - Australia: 
PB  - South-Western/ Cengage Learning, 
KW  - Small business - Management
N1  - Includes bibliographical references and index.; Chapter 1: An overview of small business -- Chapter 2: Management, Entrepreneurship, and Ownership -- Chapter 3: Focusing on ethical issues and strategy -- Chapter 4: Creating the business plan -- Chapter 5: Deciding to franchise -- Chapter 6: Buying a business -- Chapter 7: Creating a business -- Chapter 8: Accounting basics -- Chapter 9: Financing your business -- Chapter 10: Legal issues -- Chapter 11: Strategy and research -- Chapter 12: Product -- Chapter 13: Place -- Chapter 14: Price and Promotion -- Chapter 15: The global environment -- Chapter 16: Small business management -- Chapter 17: Human resource management -- Chapter 18: Managing operations.
N2  - The theme of this book revolves around creating and maintaining a sustainable competitive advantage in a small business. Running a small business is difficult in today's rapidly evolving environment. At no other time has been so important for businesses to hold a competitive advantage-whether it be your idea, your product, your location, or your marketing plan. Running a small business is like being in a race with no finish line. You must continually strive to satisfy the changing wants and needs of your customers. This book can help you run your best race.
ER  -