TY  - BOOK
AU  - Roberts, Mary Lou
AU  - Zahay, Debra
TI  - Internet marketing/E-commerce / 
SN  - 9781285120805
AV  - HF 5415.1265 .R63 2013 
PY  - 2013///
CY  - Andover
PB  - Cengage
KW  - MARKETING
KW  - INTERNET MARKETING
N1  - Part 1. Foundations of internet marketing --
Part 2. Essential internet marketing tools --
Part 3. Developing internet marketing strategies and programs --
Part 4. Evaluating performance and opportunities
ER  -