Lamb, Charles W. <br/><br/>
Principles of marketing /  
Charles W. Lamb, Joe F. Hair and Carl McDaniel 
 - Philippine edition. 
 - Andover :  Cengage Learning,  c2013. 
 - xvi, 386 pages :  illustrations ;   26 cm 
<br/><br/>Include index. 
<br/><br/>1. The world of marketing -- 2. Analyzing marketing opportunities -- 3. Product decision -- 4. Distribution decision -- 5. Promotion and communication strategies -- 6. Pricing decision -- 7. Technology-driven marketing. 
<br/><br/><label>ISBN: </label>9789814441360 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415 .L36 2013