TY  - BOOK
AU  - Lamb, Charles W.
AU  - Joe F. Hair
AU  - Carl McDaniel
TI  - Principles of marketing / 
SN  - 9789814441360
AV  - HF 5415 .L36 2013 
PY  - 2013///
CY  - Andover
PB  - Cengage Learning
KW  - MARKETING
KW  - MARKETING--MANAGEMENT
N1  - Include index; 1. The world of marketing -- 2. Analyzing marketing opportunities -- 3. Product decision -- 4. Distribution decision -- 5. Promotion and communication strategies -- 6. Pricing decision -- 7. Technology-driven marketing
ER  -