TY  - BOOK
AU  - Stokes, David.
AU  - Wilson, Nicholas
TI  - Small business manegement and entrepreneurship / 
SN  - 9781408017999
AV  - HD 62.7 .S76 2010 
PY  - 2010///
CY  - Cengage
PB  - Andover, 
KW  - SMALL BUSINESS -- MANAGEMENT
KW  - NEW BUSINESS ENTERPRISE -- MANAGEMENT
N1  - Includes index; Part 1. Understanding small business and entrepreneurship -- 
1. Small business in the economy -- 
2. Entrepreneurship, the entrepreneur and the owner-manager -- 
3. The small business and entrepreneurial environment --
4. Innovation and the marketplace -- 
5. Information and help -- 
Part 2. Creating the entrepreneurial small business -- 
6. Business planning -- 
7. Successful small business strategies -- 
8. Start ups and franchises --
9. Buying an existing business --
10. Forming and protecting a business -- 
Part 3. Managing the entrepreneurial small business --
11. Management of people and resources -- 
12. Marketing -- 
13. Money --
14. Business exits and realizing value
N2  - This text explores the contexts, choices and strategies facing the small business venture, including coverage of planning a new venture. It contains pedagogical features that include case material to explore the same case situation from a number of different but interrelated angles and chapter-end real world case studies
ER  -