Social entrepreneurship : a modern approach to social value creation /
Arthur C. Brooks
- Upper Saddle, New Jersey : Pearson/ Prentice Hall, c2009.
- xv, 188 pages : illustrations ; 23 cm.
- Prentice Hall Entrepreneurship Series. .
Includes bibliographical references and indexes.
Chapter 1: An introduction to social entrepreneurship -- Chapter 2: Ideas and opportunities -- Chapter 3: Developing the social enterprise concept -- Chapter 4: Social enterprise business plans -- Chapter 5: Measuring social value -- Chapter 6: Earned income -- Chapter 7: Donations and government income -- Chapter 8: Entrpreneurial fundraising and marketing -- Chapter 9: Launch, growth, and goal attainment
Social entrepreneurship : a modern approach to social value creation seeks to bring together the established pedagogy of entrepreneurship, as taught in today's best management schools, with cutting edge nonprofit and public management tools. This book is intended as a primary text for the growing list of courses offered in social entrepreneurship or as a secondary resource for courses in nonprofit management, nonprofit leadership, or commercial entrepreneurship.
0132330768 9780132330763
SOCIAL ENTREPRENEURSHIP NONPROFIT ORGANIZATIONS -- MANAGEMENT