Consumer behaviour /
Isabelle Szmigin and Maria Piacentini
- Oxford: Oxford University Press, c2015.
- xxv, 444 pages ; 25 cm.
Includes index.
Part 1: Historical and current perspectives on consumption -- 1: A historical context for understanding consumption -- 2: Contemporary perspectives on consumer behaviour -- Part 2: Micro-view of consumption -- 3: Decision-making and involvement -- 4: Learning and memory -- 5: Perceptual processes -- 6: Attitude theory and behaviour change -- 7: Personality, self, and motivation -- Part 3: Macro-view of consumption -- 8: Groups, social processes, and communications -- 9: Culture -- 10: Patterns of buyer behaviour -- Part 4: Where are we going? -- 11: Future trends in consumer behaviour