TY  - BOOK
AU  - Kotler, Philip
AU  - Gary Armstrong
TI  - Principles of marketing
SN  - 978-0-273-77982-7
AV  - HF 5415 .K68 2013 
PY  - 2013///
CY  - Boston
PB  - Pearson
KW  - MARKETING --TEXTBOOKS
KW  - MARKETING
N1  - Includes bibliographical references and index


; 1. Defining marketing and the marketing process -- 2. Understanding the marketplace and consumers -- 3. Designing a customer-driven strategy and mix -- 4. Extending marketing
ER  -