Crawford, Merle <br/><br/>
New products management / 
Merle Crawford and Anthony Di Benedetto 
 - Ninth Edition 
 - Boston, Massachusetts :  McGraw Hill Education,  c2008 
 - xviii, 558 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1. Overview and opportunity identification selection -- Part 2. Concept generation -- Part 3. Concept/project evaluation -- Part 4. Development -- Part 5. Launch 
<br/><br/><label>ISBN: </label>9780071263368 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INNOVATIONS MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415.153 .C73 2008