TY  - BOOK
AU  - Chandler, Daniel
TI  - Semiotics: the basics / 
T2  -  Basics (Routledge (Firm))
SN  - 9781138232938
AV  - P 99 .C46 2018 
PY  - 2018///
CY  - Great Britain
PB  - Routledge
KW  - SEMIOTICS
KW  - LANGUAGE ARTS AND DISCIPLINES
N1  - Includes bibliographical references and index; Chapter1. Models of the sign -- Chapter2. Signs and things -- Chapter3. Analyzing structure -- Chapter4. Challenging the literal -- Chapter5. Codes -- Chapter6. Interactions -- Chapter7. Prospect and retrospect
N2  - This third edition of the bestselling textbook has been fully revised, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What are signs and codes? What can semiotics teach us about representation and reality? What tools does it offer for analysing texts and cultural practices? With further examples and images and new end of chapter resources, this must-have resource is both the ideal introductory text and an essential reference guide for students at all levels of language and communication, media and cultural studies
ER  -